Elite performance platform
FitU Apex brings your training, nutrition, recovery and mindset into one daily Performance Score, with AI coaching built on your own numbers.
Everything in one daily score
Performance Score
One daily score from your nutrition, training, sleep, steps and check-ins, with status tiers from Operator to Apex.
AI Coach and agents
Ask a coach that knows your logs and targets, plus Nutrition, Workout, Recovery, Mindset and Performance agents.
Workouts
A workout library you can build on, including importing a workout from a photo of your program.
Nutrition
Log meals by hand or scan a barcode. Your calorie and macro targets come from your own numbers.
Meal plans and grocery lists
A 7-day plan with one-serving portions, cooking temperatures and times, and a grocery list by aisle.
Shop at Kroger
On Pro+, send your grocery list to your own Kroger cart for pickup or delivery.
Goals and analytics
Weigh-ins, measurements and habits, with trends and Day 1 versus today.
Pods and 1-on-1 coaching
Private coach-led groups and video sessions with a coach.
Be a founding member
Spots in the first cohort are limited. Reserve yours now. It takes ten seconds.
Start free. Level up when you're ready.
Free
$0 / month
Daily check-ins, Performance Score, workouts, food log, goals and the AI Coach (3 messages a day).
PRO
$29 / month
Every AI agent but Mindset, weekly meal plans and grocery lists, and 1-on-1 sessions at $50 each.
Pro+
$99 / month
All five agents, analytics, Shop at Kroger, private Pods and one 1-on-1 session a month.
Executive
$299 / month
By application. Everything in Pro+, three 1-on-1 sessions a month and your own Pods.
Billed monthly through Stripe. Cancel anytime from the Plans page.
No set types. Just what fits you.
Every body is different. Your calorie and macro targets, meal plans and coaching all come from your own data, not a category.
Apex meets you where you are today and tracks your progress from Day 1.
Questions
What is the founding cohort?
The first group of members in FitU Apex. Founding members get early access and help shape what we build next.
Is there a free plan?
Yes. The Free plan includes daily check-ins, your Performance Score, workouts, the food log, goals and the AI Coach (3 messages a day). Upgrade any time.
How does billing work?
Paid plans are billed monthly through Stripe, and you can cancel any time from the Plans page in the app.
Who can join?
Apex is for members 16 and over. Members aged 16 to 18 need a parent or guardian's consent.
Do I need a gym?
No. Build workouts for home, the gym or the road, or import the program you already follow from a photo.
Apex gives general fitness and nutrition guidance, not medical advice. Talk to a doctor before starting a new exercise or diet program.
Don't miss launch day
Join the FitU Apex founding cohort.